SEO and Google Ads
A good website is half the job, the other half is traffic. I run SEO and Google Ads together with a trusted team of marketing specialists. You have one point of contact, and the site, SEO and ads all pull in one direction: more enquiries and sales.
What you get
Included- 01
Search engine optimisation
Keyword and competitor research, a site audit, content optimisation, a publishing plan and link building. The goal: steady traffic from Google without paying for every click.
- 02
Visibility in AI answers
Content and structured data prepared so your business also shows up in ChatGPT, Gemini and Google AI Overviews answers.
- 03
Google Ads campaigns
Search and display campaigns: structure, keywords, ad copy and a budget moved to wherever it brings the most enquiries.
- 04
Campaigns for online stores
Google Shopping, dynamic remarketing and abandoned-cart reminders. A natural fit for a Shopify store.
- 05
Analytics and measurement
GA4 and conversion tracking, a clear monthly report. You see what an enquiry costs and which activities pay for themselves.
- 06
A site ready for traffic
I handle speed, technical SEO and campaign landing pages myself, so changes to the site don't wait in another company's queue.
Your site is software. Treat it that way.
I've spent 5+ years building production frontends for product teams, from a 50-engineer Web3 marketplace to an enterprise platform for UK banks. The same habits go into your project: clean code, performance budgets and no plugin pile-ups.
You get one person who writes the code, answers your messages and stays around after launch.
When will SEO start to pay off?
SEO is a long game. The first gains usually show after a few months, and a stable position takes a year or more, depending on the competition in your industry. If you need customers right away, we start with a Google Ads campaign alongside SEO.
SEO or Google Ads: which one?
Ads bring traffic from day one, but you pay for every click. SEO builds traffic that stays, but it takes time. They work best together: ads bring customers now and show which phrases sell, while SEO lowers the cost per customer over time.
How much does it cost?
There are two parts: the ad budget, which you pay directly to Google, and the fee for running the work. I prepare a quote after a short conversation about your goals, industry and budget. Work on the website is billed separately, as in the price list.
Do you guarantee the top spot on Google?
No, and be careful with anyone who promises that. Rankings depend on Google's algorithms and your competitors. What I do promise is transparent work, measurable goals and a clear monthly update on what works and what we're changing.
Will I have access to the ad accounts and reports?
Yes. The Google Ads, Google Analytics and Search Console accounts are set up in your name, with full access for you. Every month you get a report with results and recommendations.
Which numbers will we track?
The ones that turn into money: the number and quality of enquiries, cost per lead (CPL) or per customer (CPA), and for online stores the return on ad spend (ROAS). Traffic and rankings matter, but only as a means to an end.
How does it start?
First a conversation about goals and budget, then an audit of the site and accounts. Next we set up analytics and conversion tracking, launch campaigns on a small budget, and once the first data comes in, scale what works. It usually takes a few weeks.
What should I prepare?
A short description of your business and customers, a list of your main competitors, and access to your website, Google Analytics, Search Console and ad accounts if you already have them. We'll sort out the rest in our conversation.
Does my site have to be built by you?
No. If you already have a site, we start with an audit and the technical fixes holding back results, then move on to SEO and campaigns.
Can I end the cooperation?
Yes, with the notice period agreed in the contract. The accounts and data stay with you, and I hand over the campaign history and findings in an orderly form, also to a new partner.